usability engineering studio


eesti keeles
eesti keeles

ResourceseCommerce | Online Retail | eTail

Books, Reports & Articles

Appleseed J., Holst C. (2013) E-Commerce Checkout Usability: Exploring the Customer’s Checkout Experience (Version 1.1.3), Copenhagen: Baymard Institute, 192 p. | Baymard Institute


Baxter M. (2010) Checkout Optimization: 70 Ways to Increase Conversion Rates, London: Econsultancy, 66 p. | Econsultancy + Interview: Checkout Optimization Tips from Dr Mike Baxter


Econsultancy (2010) Product pages: Best Practice Guide, London: Econsultancy, 49 p. | Econsultancy


Econsultancy (2011) Internet Marketing Strategy Briefing: Key Trends within Online, London: Econsultancy, 47 p. | PDF


Deloitte (2014) Fifth Annual eCommerce Assessment | PDF


eVOC Insights: Blog - Articles in the ‘E-commerce Usability’ Category


Jakob Nielsen's Alertbox (October 24, 2011) E-Commerce Usability


Cerejo L. (2011) Improving the Online Shopping Experience, Part 1: Getting Customers to Your Products, Smashing Magazine


Cerejo L. (2011) Improving the Online Shopping Experience, Part 2: Guiding Customers through the Buying Process, Smashing Magazine


eCommerce & Shopping Cart Usability: 21 Best Practices


Webcredible (2010) Why would you abandon an order when shopping online?


Econsultancy (2010) Checkout optimisation: 17 posts to help improve conversions


Econsultancy (2010) Why you should enclose the checkout process


Kukar-Kinney M., Close A. G. (2010) The determinants of consumers’ online shopping cart abandonment, Journal of the Academy of Marketing Science 38 (2): 240-250 | DOI: 10.1007/s11747-009-0141-5


O’Brien H. L. (2010) The influence of hedonic and utilitarian motivations on user engagement: The case of online shopping experiences, Interacting with Computers 22 (5): 344-352 | DOI: 10.1016/j.intcom.2010.04.001


Roth S. P., Schmutz P., Pauwels S. L., Bargas-Avila J. A., Opwis K. (2010) Mental models for web objects: Where do users expect to find the most frequent objects in online shops, news portals, and company web pages?, Interacting with Computers 22 (2): 140-152 | DOI: 10.1016/j.intcom.2009.10.004



Landing Pages

Ash T., Page R., Ginty M. (2012) Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (2nd Ed.), Indianapolis: John Wiley & Sons, XVIII+461 p. | Amazon


Oli Gardner (2014) The Smart Marketer’s Landing Page Conversion Course


Unbounce (2012) The Ultimate Guide to Landing Page Optimization


Unbounce (2014) The Ultimate Guide to PPC Landing Pages


Lander (2012) Landing Pages: The Ultimate Guide | PDF


iThemes (2012) 10 Keys to Great Landing Pages | PDF


Copyblogger (2013) Landing Pages: How to Turn Traffic into Money


ReachLocal (2012) The Foolproof Guide to an Effective Landing Page: 10 Easy Tips to Boost Conversions | PDF


Tech Diva Media (2012) Landing Page Optimization: 20 Keys to Success | PDF


Bryan Eisenberg (2014) Anatomy of a Perfect Landing Page


StratusResults (2014) Optimizing Landing Pages for Lead Generation and Conversion


Conversion Sciences (2014) The Chemistry of a Successful Landing Page [Infographic]


GetResponse (2014) Simple Changes to Boost Your Landing Page Conversions




Kim D., Benbasat I. (2010) Designs for effective implementation of trust assurances in internet stores, Communications of the ACM 53 (2): 121-126 | DOI: 10.1145/1646353.1646386


McAfee (2009) Digital Window Shopping: The Long Journey to “Buy”: How security influences purchase delay, Santa Clara: McAfee, 10 p. | PDF @ McAfee


Richardson J. (2010) Trust in the checkout: Increasing conversion, Bristol: Nomensa, 21 p. | Nomensa


Econsultancy (2011) Which e-commerce trustmarks are most effective?



Form Design

Sign Up Forms Must Die


5 UX Tips for Designing More Usable Registration Forms


8 Reasons Users Don’t Fill Out Sign Up Forms


How To Optimize Contact Forms For Conversions [Infographic]


10 Tips for Optimizing Web Form Submission Usability


Fundamental Guidelines of E-Commerce Checkout Design


4 Hours to Save Your Form


12 useful tips for web form optimisation


Web form design guidelines: an eyetracking study


Wroblewski L. (2008) Web Form Design: Filling in the Blanks, Brooklyn: Rosenfeld Media, 226 p. | Amazon


Wroblewski L. (2010) New Approaches To Designing Log-In Forms, Smashing Magazine


Jarrett C., Gaffney G. (2008) Forms that Work: Designing Web Forms for Usability, Burlington: Morgan Kaufmann, 199 p. (Interactive Technologies) | Amazon


Web Site Usability For Improving Online Forms



Fashion | Clothing | Apparel Webstores

eDigitalResearch (2014) eChannel Retail Benchmark Study: Wave 6: September 2014 | PDF


Userzoom (2013) Measuring the User Experience of Fashion Web Stores on Tablet Devices, 57 p. | Userzoom


Schneider T., Vandresen M., Santos F. dos (2012) A department store’s website usability test aimed at the fashion retail business, Human Factors in Design, 1 (1) | Link to PDF download page


Tuch A. N., Roth S. P., Hornbæk K., Opwis K., Bargas-Avila J. A. (2012) Is beautiful really usable? Toward understanding the relation between usability, aesthetics, and affect in HCI, Computers in Human Behavior 28 (5): 1596-1607 | DOI: 10.1016/j.chb.2012.03.024 | PDF


Fashion’s Collective (2011) How Usability Can Lead to a More Engaging Brand Experience Online (has a number of disputable recommendations)


Fashion’s Collective (2011) Online Visual Merchandising, A New Perspective


Internet Retailing (2011) Low scores for usability across UK fashion web sites


Retail Week (2012) How can online fashion retailers overcome the many barriers to sales conversion in order to optimise their performance? | PDF


Econsultancy (2011) Shopping basket best practice from ASOS


Econsultancy (2011) Persuasive checkout best practice from ASOS


Econsultancy (2012) Bonmarché's e-commerce relaunch shows an understanding of its target audience


Econsultancy (2013) Five key themes for fashion ecommerce success


Econsultancy (2013) What fashion and beauty retailers can teach you about site search


Econsultancy (2013) H&M's new '& Other Stories' site offers quirky but fun user experience


Econsultancy (2013) Why luxury brands need to focus on user experience and SEO


Grid-based fashion stores



Last update: 06.03.2021 02:43